Sponsorships


Performance Lexus Presents Lexus 50 Bicycle Ride, Raises Funds for Wheels of Hope

Performance Lexus has proudly presented its all-new cycling event named Performance Lexus 50, and has helped raise much-needed funds for Niagara's Wheels of Hope program.

The ride was held on October 15, 2017 at the Balls Falls Conservation Centre, and saw participation from cyclists of all ages and skill levels. People could choose between a 5, 25, or 50-kilometre long scenic route, and enjoyed a fun day of family cycling while raising funds for Wheels of Hope.

Participants were treated to a meet-and-greet with Ryan Roth, Canadian road bicycle racer riding for Silber Pro Cycling Team, and Leah Kirchmann, Canadian racing cyclist and Olympic athlete. Both Ryan and Leah shared their experiences and provided professional cycling tips with everyone.

All riders enjoyed a complimentary breakfast and lunch, and took home free t-shirts. A participant also won a brand new Argon 18 Nitrogen Bicycle with Ultegra Groupset Team 30 wheels worth $4,600.

Performance Lexus Sales Manager Dave White said the team was very proud to host the ride in support of Wheels of Hope. "Canadian Cancer Society's Wheels of Hope program provides transportation to cancer patients, as many of them are not able to drive a vehicle on their own. This is a critical service that must be supported, and we're very proud to have raised funds for it through our Performance Lexus 50 event," he said.

Performance Lexus's organization of the Performance Lexus 50 event is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Brantford Toyota Sponsors BURST Run, Helps Raise Almost $9,000 for SKIP

Brantford Toyota has sponsored and participated in the first-ever BURST run, and has helped raise almost $9,000 for SKIP Brantford.

The run was held at the city's Civic Centre, and saw over 600 people participate and complete a five-kilometre scenic route along the Grand River. Brantford Toyota made a direct donation in support of the event, and also set up a tent and a prominent vehicle display to engage participants.

The dealership's team handed out hundreds of water bottles to all runners, and showcased a top-of-the-line Tacoma 4x4 Double Cab V6 equipped with the TRD Sport Upgrade Package. The truck was dressed in custom Brantford Toyota graphics, and effectively showcased Performance Auto Group's commitment to the community.

The untimed event saw participation from people of all age groups, and showered everyone who crossed the finish line with bursts of colour. Prizes were also raffled off to participants who made donations to the Brantford Food Bank, including a City of Brantford package, a fitness package, yoga certificates, SKIP gift packs, books, and an iPod Shuffle.

Brantford Toyota's sponsorship of Brantford BURST 2017 is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Subaru of Brampton Sponsors Mud Hero, Helps Raise Funds for Special Olympics Canada

Subaru of Brampton has helped raise much-needed funds for Special Olympics Canada through their sponsorship of the Mud Hero obstacle/adventure race.

The event was held at the picturesque Albion Hills Conservation Area, and saw participation from over 3,000 people from across the GTA. Subaru of Brampton made a direct donation in support of the event, and also set up highly-visible vehicle displays and an event tent to engage participants.

The dealership's tent featured the popular Quick Buckets game, and allowed the team to engage and entertain thousands of people over two days.

All winning adults received a choice of three different gifts, and could select between a gift card, $850 off a vehicle purchase, or up to 15% off parts and service. The team also gave away hundreds of gifts to children, including Subaru-branded toy cars, t-shirts, hats and lanyards.

A total of three brand new, top-of-the-line vehicles were on display at strategic locations throughout the obstacle course, including a Crosstrek Limited and two Forester Limited SUVs. All vehicles had prominent Performance Auto Group and Subaru of Brampton graphics on them, and effectively showcased the group's commitment to the community.

Subaru of Brampton's sponsorship of Mud Hero is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Mercedes-Benz Sponsors No Fixed Address, Helps Raise Over $46,000

Performance Mercedes-Benz has sponsored the YWCA Niagara Region's No Fixed Address event, and has helped raise over $46,000 for the charity's support programs.

The event was held at the parking lot of Niagara's largest shopping mall - the Pen Centre. Over 400 people took part in the 24-hour Live-In-Your-Car-A-Thon to raise awareness about homelessness and poverty in the Niagara region.

Performance Mercedes-Benz set up Performance Auto Group's event tent at a highly-visible location inside the parking lot, and also showcased two Sprinter 2500 High Roof Cargo Vans. The tent and the vehicles were all open for participants to spend the night in, and helped reinforce Performance's commitment to give back to the community.

The dealership also provided dinner to all early participants, and served a freshly-prepared pasta dish to over 250 people free-of-charge.

Performance Auto Group Community Ambassador Bill Anderson said that No Fixed Address is a significant event for Niagara's residents, as it raises funds and awareness about homelessness in the region. "No Fixed Address has a huge community following, and sees participation and support from people across the Niagara region. The event features activities aimed at educating people about homelessness, and challenges them to spend a night in a car or under a tent. This helps to not only raise vital funds for YWCA Niagara, but also helps raise awareness about the lives and struggles of homeless people. Therefore, we are very proud to have sponsored this important social event," he said.

No Fixed Address supports numerous community services in the Niagara region, including YWCA's Emergency Shelter, Transitional Housing, and skills development programs. In the past year alone, the charity helped provide housing to over 700 women and 440 children.







Performance Auto Group Presents 24th Annual United Way Golf Tournament, Raises Over $55,000

Performance Auto Group has presented its 24th Annual United Way of St. Catharines and District Golf Tournament in support of United Way of Niagara, and has helped raise over $55,000 for the charity's support programs.

The event was held on August 14, 2017 at the prestigious Peninsula Lakes Golf Club in Fenwick, Ontario. Over 180 golfers attended the tournament and played on the 27-hole course, and over 220 people enjoyed a first-class dinner hosted at the club by Performance Auto Group CEO Steve Alizadeh.

The popular event was organised and managed in its entirety by Performance Auto Group as presenting sponsor. All Niagara-based dealerships participated in the tournament, and set up highly-visible vehicle placements throughout the golf course. Every hole had different vehicles on display, with sales consultants on hand to engage people with product presentations.

Bill Anderson, Performance Auto Group Community Ambassador and Chairperson of the event, said the tournament is one of the biggest fundraising events in the Niagara region and helps generate much-needed finances for one of the region's top charities. "The United Way Golf Tournament is considered one of the top fundraising events in the entire region. It raises funds for over 74 essential United Way of St. Catharines and District programs, and helps the organization run critical projects for communities-in-need. The event also helps finance nearly every medical research organization in Niagara, including those for cancer and heart disease," he said.

Bill said the tournament has been managed and presented by Performance Auto Group for the last 24 years, and is a vital part of the group's Drive Change initiative. "This event exemplifies our company's long-standing commitment to support community initiatives. For over three decades, we have single-handedly managed, organized and promoted The United Way of St. Catharines and District Golf Tournament, and have helped raised around $865,000 to-date from this one event. We are all very proud of this, and hope to continue organizing this event in future," he said.

Vehicles on display included top-of-the-line luxury models like a Mercedes-Benz C 300 Cabriolet Sport, a Genesis G80 Sport and three different models each from BMW and Lexus. Performance BMW placed an M4 Coupe, an X4 M40i SUV and a 340i xDrive Sedan, while Performance Lexus showcased an RC 350 Coupe, an IS 350 F Sport Sedan and an RX 350 F Sport SUV.

Performance Toyota and Performance Hyundai also placed two vehicles each on the greens. Toyota had a RAV4 AWD SE SUV and an all-new C-HR XLE Premium, whereas Hyundai displayed a Santa Fe Sport 2.0T Ultimate SUV and the brand's first-ever stand-alone hybrid - the IONIQ.

Performance Auto Group's organization of the United Way Golf Tournament is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Lexus Sponsors Ride Don't Hide, Helps Raise Over $35,400 for Mental Health

Performance Lexus has participated in the 2017 Ride Don't Hide as an Advocate Level Sponsor, and has helped raise over $35,400 for the Canadian Mental Health Association (CMHA).

The event was held at the Brock University campus in St. Catharines, and saw over 175 people attend and ride bicycles to help raise funds for CMHA Niagara. Performance Lexus made a direct donation in support of the event, and also set up highly-visible vehicle displays near the registration tent to engage participants.

A total of three brand new, top-of-the-line SUVs were on display, including an RX 350 F SPORT Series 3, an NX 200t F SPORT Series 3, and an NX 200t Executive. All vehicles had prominent Performance Auto Group and Performance Lexus graphics on them, and effectively showcased the group's commitment to the community.

Performance Lexus General Manager Niels Pedersen said he was very proud to have sponsored an important event like Ride Don't Hide. "Performance Lexus has participated in Ride Don't Hide alongside 31 communities in six different provinces, and has helped raise over $1.5 million for mental health programs nationwide. The amount raised in Niagara this year has broken all previous records, and will help ensure the availability of counselling programs in every local community. Therefore, we are very proud to have sponsored this significant event, and hope to continue doing so in future," said Niels.

Ride Don't Hide is an annual fundraiser hosted by the CMHA in support of mental health for all, with the goal of ending the stigma around mental illness. First launched with Michael Schratter's 40,000 km ride around the globe in 2010, Ride Don't Hide is a growing national movement with bike rides in communities across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Newfoundland and Labrador.

Performance Lexus's sponsorship of Niagara's third annual Ride Don't Hide event is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Brampton Auto Mall Takes Centre Stage at Canada 150 Celebrations, Donates New Sedona to BMOW

Brampton Auto Mall has celebrated Canada's 150th birthday in style with a day-long celebration in Brampton's Chinguacousy Park, and has donated the use of a brand new Kia Sedona to Brampton Meals on Wheels (BMOW).

The celebration saw Performance Auto Group employees from the Auto Mall set up a highly visible presence in the park and entertain over 100,000 people. They sponsored the main Community Stage and the Community Zone at the event, and organized numerous fun activities inside their bright red tent to commemorate Canada Day.

The team arranged a special appearance by Canadian comic book superhero Captain Canuck, who proved very popular with all attendees.

The tent also featured the well-known Plinko game, made popular by The Price is Right television show. The game proved extremely popular with attendees of all ages and was played by thousands, with 40 to 50 people waiting in line to play throughout the day.

Another highlight of the event was the donation of a brand new 2017 Kia Sedona to BMOW. The vehicle was presented to BMOW President Amanda Blaber on the main event stage after an introduction by Mayor of Brampton Linda Jeffrey, and was met with immense appreciation by everyone present. Performance Auto Group Director of Marketing Drew Delaware represented the Group and presented the keys.

The Community Stage sponsored by the Brampton Auto Mall showcased numerous impressive acts throughout the day, including multiple dance and musical performances and the official unveiling of the Muskoka Chair Project. The Community Zone also featured fun family activities like arts and crafts, a meet and greet with a Disney princess, a show by LED Wand Performers, and free cupcake and water stations.

Brampton Auto Mall's sponsorship of the Canada 150 celebrations in Chinguacousy Park is a part of Performance Auto Group's 'Drive Change' initiative, which ensures that our organization gives back visibly to the communities which we serve.






Performance Auto Group Sponsors 2017 Niagara Business Achievement Awards

Performance Auto Group has sponsored and participated in the 2017 Niagara Business Achievement Awards, and has helped honour and recognize businesses that have positively impacted Niagara's communities.

The awards were presented during a prestigious Gala Awards Dinner at the Holiday Inn Hotel and Suites in St. Catharines on June 22. The event was attended by over 100 people representing 34 different businesses from across the Niagara region.

Performance Auto Group Director of Marketing Drew Delaware handed out the Excellence in Business - 51+ Employees award at the event, and spoke about the inspiration that comes from our community's business leaders, and expressed gratitude for the enthusiastic commitment to a prosperous Niagara. The award went to Convergys CMG Canada Ltd., a leading customer management firm, and was accepted on the company's behalf by Convergys Site Leader Lisa Serba.

Performance Auto Group Community Ambassador Bill Anderson said that the group is very proud to sponsor this year's business achievement awards. "At this year's Niagara Business Achievement Awards, we showed our commitment to recognize businesses that support growth and advancement in communities. Our participation shows that we appreciate businesses that positively impact the society, and that we're dedicated to making a positive difference everywhere we operate," said Bill.

Performance dealerships also placed three brand new luxury vehicles at the venue's entrance to showcase the group's participation in the event.

Audi St. Catharines placed a 2017 S6 sedan, Performance BMW placed a 2017 X4 M40i, and Performance Mercedes-Benz placed a 2017 C 300 4MATIC Coupe equipped with Premium and Sport packages. The displays attracted a lot of attention, and saw people photographing the vehicles throughout the evening.

Performance Auto Group Payroll Manager Denise Redgers, Performance Mercedes-Benz General Manager Steve Champion, Performance Lexus General Manager Niels Pedersen, and Performance Lexus Sales and Leasing Consultant Marina Soare also attended the event.

Performance Auto Group's sponsorship of the 2017 Niagara Business Achievement Awards is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Chrysler Sponsors Grapes of Wrath, Helps Raise $134,000 for Wheels of Hope

Performance Chrysler has sponsored the Grapes of Wrath event in St. Catharines, and has helped raise around $134,000 for the Canadian Cancer Society Wheels of Hope program.

The event was held on June 10, 2017 at the 13th Street Winery in St. Catharines, and saw participation from over 870 people. Performance Chrysler made a direct donation to the Canadian Cancer Society to support the initiative, and also set up Performance Auto Group's tent at the event to engage with Grapes of Wrath participants.

The dealership's team set up numerous vehicle displays around the main event stage, and showcased multiple Jeeps and RAM trucks dressed up in custom Grapes of Wrath decals. Vehicles on display included brand new Jeep Wrangler Unlimited Saharas, a Jeep Cherokee Trailhawk Edition, an all-new Jeep Compass North Edition, and a couple of Dodge Ram 1500 Sport 4x4 Crew Cabs.

The displays attracted a lot of public attention throughout the event, with people taking photographs and inquiring about their specs from Performance Chrysler staff throughout the day. One of the Jeep Wranglers was also placed in front of the stage at the beginning of the event, and was pushed by every team as part of their warm up exercise before heading into the obstacle course.

Grapes of Wrath is a five-kilometre long endurance course with 28 mud-filled obstacles held annually at the 13th Street Winery in St. Catharines. It raises funds for the Wheels of Hope program, which provides cancer patients with free transportation to and from doctor's appointments.

Performance Chrysler's sponsorship of Grapes of Wrath is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Auto Group Sponsors Big Bike Ride Niagara, Raises Over $2,100

Performance Auto Group has participated in the 2017 Big Bike Ride Niagara, and has raised over $2,100 for the Heart and Stroke Foundation.

The ride was held on Monday, June 12 at the parking lot of Kelseys Original Roadhouse in St. Catharines. A total of 21 employees from various Performance dealerships helped cycle the thirty-seat, 2,000 lbs bike through two kilometres of city streets.

The bike helped draw much-needed public attention towards the need to support research into heart disease and stroke. It received a great response from everyone on the road, with people honking car horns and cheering the team throughout the route.

The team had plenty of fun as well, and was proud to have participated in the fundraising effort. "We all had a great time riding the big bike, and created much-needed public awareness about heart disease and stroke. The conditions sadly prove fatal for over 70,000 Canadians annually, so it is crucial to help raise funds for research," said Lindsay Slessor, Senior Graphic Artist at Performance Auto Group.

This is the sixth time that Performance Auto Group has participated in Big Bike Ride St. Catharines. "Our participation in this event shows people that we care about the same things that they do. Performance is committed to making a positive difference in the community, and hopes to inspire others to do the same," said Lindsay.

Performance Auto Group's sponsorship of the 2017 Big Bike Ride Niagara is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Brantford Toyota Sponsors Rotary Classic Run, Presents $1,000 to Princess Elizabeth Public School

Brantford Toyota has sponsored and participated in this year's Rotary Classic Run, and has presented a $1,000 cheque to Princess Elizabeth Public School on behalf of Toyota Evergreen Learning Grounds.

The run was held at the W. Ross Macdonald School in Brantford, and saw participation from over 2,000 people. Brantford Toyota was in competition with 10 other groups in the Five-Kilometre Corporate Teams section of the run. The team, named Toyota Terminators, came in at third place and helped the Rotary Club of Brantford raise over $32,000.

Brantford Toyota General Manager Ben Cliff said his team was very proud to have participated in the run and to have raised funds for two of the city's leading charities. "The Rotary Classic Run generates much-needed funds for the Lansdowne Children's Centre and the Boys' and Girls' Club of Brantford. Both these organizations run programs and services year-round that support children with special needs, and we are very happy to have helped them in their fundraising efforts," said Ben.

The run has been held annually in the city of Brantford for the last 35 years, and has raised more than $2.5 million to-date for children in need.

Meanwhile, Brantford Toyota also presented a $1,000 cheque to Princess Elizabeth Public School to help the institution create greener learning environments for children. The amount was donated under the Toyota Evergreen Learning Program, and will be used by the school to create a better and more functional school yard.

The donation was handed over by Ben Cliff to Principal Gale Ash at a Community Greening Ceremony held at the school yard. The event marked the completion of a 10-year-long fundraising project to raise capital for new school grounds, and saw staff plant a maple tree to kick off the yard's transformation.

Brantford Toyota's sponsorship of this year's Rotary Classic Run and presentation of the $1,000 cheque to Princess Elizabeth Public School is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





PAG Presents Women's Day Award at Luncheon Sponsored by Performance Acura

Performance Auto Group has presented the International Women's Day (IWD) Award at the 16th Annual IWD Luncheon sponsored and co-presented by Performance Acura in St. Catharines.

The event was held at the prestigious Club Roma on March 3, 2017, and was attended by over 700 people. Performance Auto Group Treasurer May Allison handed out the IWD Award to Rosemary Hale, Brock University's first female Dean. On stage, May spoke towards the crucial contributions made by working women in all aspects of society, and lauded Rosemary for her achievements as an accomplished author and passionate advocate for the arts in Niagara.

Performance Acura General Manager Kem Chowbay also attended the event, and said he was very proud to have sponsored the luncheon. "Both Performance Acura and Performance Auto Group believe in the empowerment of women at every level, and have always actively hired women for every job role. At Performance Acura, women occupy numerous management and technical positions, and are an integral part of our team. Therefore, we are very happy to have sponsored and presented this year's IWD Luncheon, and are proud at celebrating the significant achievements of women in our society," said Kem.

The luncheon was attended by professionals and executives from across Niagara, and featured talks by some of the region's most successful women. It also featured a silent auction, multiple giveaways, and numerous activities to entertain and engage participants.

Performance Acura's presentation and sponsorship of the 16th Annual International Women's Day Luncheon is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Planet Ford Sponsors Shining Through Centre's Annual Autism Gala Dinner

Planet Ford has participated in The Shining Through Centre for Children with Autism's 18th Annual Gala Dinner as a Silver Sponsor, and has helped raise much-needed funds to support autistic children across southern Ontario.

The event was held on March 3, 2017 at the luxurious Embassy Grand Hall in Brampton, and was attended by over 1,300 people. It featured an upscale dinner, an open bar, a silent auction, a raffle and exceptional entertainment, all of which helped encourage donations to the centre.

Planet Ford General Manager Andre Marchese said he was very happy to have partnered with the centre and to have sponsored this year's gala dinner. "Schools like The Shining Through Centre are playing a pivotal role in supporting and improving the lives of autistic children. The centre has proven that autistic children can learn exponentially under the right environment, which makes the facility a tremendous asset to autistic children and their families. We are therefore very proud to have sponsored the gala dinner, and to have raised funds for The Shining Through Centre," said Andre.

Planet Ford's sponsorship of the gala dinner is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Sponsors 23rd Annual Niagara Entrepreneur of the Year Awards

Performance Auto Group has participated in the 23rd Annual Niagara Entrepreneur of the Year Awards (NEYA) as an Awards Sponsor, and has helped honour and recognize innovators whose businesses have positively impacted Niagara's communities.

The awards were presented during a prestigious Gala Awards Dinner at the White Oaks Resort and Spa in Niagara-on-the-Lake on February 24, 2017. The event was attended by over 100 people, of which 54 were entrepreneurs representing 41 businesses from across the Niagara region.

Performance Auto Group Director of Marketing Drew Delaware handed out the Established Entrepreneur Award at the event, and spoke towards Performance's commitment to constant innovation and its drive to support entrepreneurial efforts. The award went to Roy Timms of Timbro Design Build from Welland, Ontario - a designer and builder of industrial, commercial, and food processing buildings. The category identifies successful entrepreneurs in an established enterprise that is at least five years old.

Performance Auto Group Community Ambassador Bill Anderson said that the group is very proud at sponsoring this year's entrepreneur awards. "We are very happy at sponsoring and presenting this year's Niagara Entrepreneur of the Year Awards, as we are committed to fostering initiatives that support growth and advancement in communities. Our participation in NEYA shows that we recognize and appreciate everyone who takes positive initiatives in society, and that we're dedicated to making a positive difference everywhere we operate" said Bill.

Performance BMW also placed a brand new 2017 BMW i8 hybrid-electric sports coupe in the lobby of the White Oaks Resort and Spa to showcase the group's participation in the event. The display attracted a lot of attention, and saw people lining up to photograph the car throughout the evening.

Performance Auto Group's sponsorship of the 23rd Annual Niagara Entrepreneur of the Year Awards is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.



Performance Lexus Sponsors Women and Wellness event, Helps Raise over $54,500

Performance Lexus has participated in the 2017 Women and Wellness Educational Fundraiser as a Community Advocate Sponsor, and has helped raise over $54,500 for Canadian Mental Health Association (CMHA) Niagara's Walk-In Counselling Program.

The event, titled Building a Mental Wellness Community, was held on February 16, 2017 at Club Roma in St. Catharines, and was attended by over 700 people. Performance Lexus helped encourage on-site donations through a Drive Your Dreams Weekend giveaway, which saw people bidding to win a dream Niagara getaway package in a top-of-the-line luxury performance car.

The vehicle was a 2017 Lexus NX 200t F SPORT in stunning Solar Flare, and was given away for a full weekend along with an overnight stay in an upscale hotel, dinner at fancy restaurants, and tickets to popular attractions. The event raised much-needed funds to support community-level mental health programs, and educated guests on common mental health conditions and the treatments and support available for each of them.

Performance Lexus General Manager Niels Pedersen said he was very proud to have sponsored an important event like Women and Wellness. "It is imperative to fund and support initiatives around mental health to ensure the availability of counselling programs in every community. Organizations like the CMHA are working towards exactly this goal, and provide much-needed support to people living with mental health conditions. Therefore, we are very proud to have sponsored the 7th Annual Women and Wellness event," said Niels.

The fundraiser saw numerous speakers discuss their experiences with mental health, and was headlined by well-known comedian, author and public speaker Susan Stewart.

Performance Lexus's sponsorship of the 7th Annual Women and Wellness event is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Classic Honda sponsors Flame of Hope Golf Tournament, Raises $3,000 for Diabetic Children

Classic Honda has sponsored this year's Flame of Hope Golf Tournament, and has helped raise $3,000 to support local children with Type 1 diabetes.

The tournament was held on Saturday, September 10, 2016 at the Merry-Hill Golf Club in Breslau, Ontario, and saw over 75 people attend and play charity golf. Classic Honda sponsored Hole #8 of the Red Course, and also showcased a brand new 2016 Honda Fit LX CVT at the event.

The vehicle display attracted a lot of public attention, with Classic Honda sales consultants engaging people with product presentations throughout the event.

Classic Honda General Manager Simon Aria said that the dealership has always been deeply committed to the community, and its sponsorship of the Flame of Hope Golf Tournament is part of that commitment.

"Classic Honda has always participated in efforts to raise funds for charitable causes, and is very proud to have sponsored this year's Flame of Hope. The money raised from this event will go directly towards supporting diabetic children, and will go a long way to improve their standard of living. Our sponsorship of the event will also help reinforce Performance Auto Group's dedication to serve the community," said Simon.

All proceeds from this tournament support local children with Type 1 diabetes attending Camp Discovery. The camp helps kids with Type 1 diabetes manage the disease and live an active life.

Classic Honda's sponsorship of the Flame of Hope Golf Tournament is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Brantford Toyota Partakes in Run for Brant Community Healthcare System

Brantford Toyota has participated in the Supporting Patient Care - One Step At A Time run, and has helped raise much-needed funds for the Brant Community Healthcare System (BCHS) and its Emergency Department.

The event was held on October 22, 2016 at the Waterworks Park in Brantford, and saw participation from over one hundred people. Brantford Toyota made a direct donation to the hospital to support its initiative, and also set up an event tent and distributed free water bottles to all participants.

The dealership's team also set up a vehicle display at the run, and showcased a brand new top-of-the-line Toyota Tacoma 4x4 Double Cab V6 with the TRD Sport Package. The truck was a Brantford Toyota Special Edition, and was equipped with a dealership installed lift kit and aggressive all-terrain tires. It attracted a lot of public attention, with people taking photographs and inquiring about its specs from Brantford Toyota staff all day long.

Brantford Toyota General Manager Ben Cliff said that the dealership's participation in the run stems from its commitment to serve the community. "Brantford Toyota has always been a proud community partner and is dedicated to supporting charitable initiatives, especially when it comes to people's health. We are therefore very happy to have participated in this run for the BCHS, as the money raised goes to the hospital's Emergency Department and contributes directly to saving lives," said Ben.

Brantford Toyota's participation in the Supporting Patient Care - One Step At A Time run is a part of Performance Auto Group's Drive Change initiative, which ensures that the organization gives back visibly to the communities which it serves.





Performance Auto Group partakes in CIBC Run for the Cure, Raises $2,500


Performance Auto Group has participated in the CIBC Run for the Cure, and has helped raise nearly $2,500 for much-needed research into breast cancer.


The event was held on Sunday, October 2, 2016 at the Powerade Centre in Brampton, and saw over 1,500 people attend to raise funds for the Canadian Breast Cancer Foundation. Numerous employees from Performance's GTA locations participated in the run, and donned white and pink shirts to show their support for the cancer foundation.


The team, named Performance Persisters, also set up Performance Auto Group's tent at the event and provided a brand new Honda HR-V as the run's official pace car. The HR-V was wrapped in CIBC Run for the Cure, Performance Auto Group and Classic Honda decals, and attracted a lot of public attention throughout the event. This was the third year in a row that Performance provided a pace car for the run.


Performance Auto Group Employee Services Manager Edith Pencil said she was very proud of the team's efforts, and happy to have exceeded this year's fundraising goal. "I am very pleased to announce that Performance Persisters has surpassed this year's fundraising goal of $1,500, and has managed to raise nearly $2,500. This speaks volumes about the hard work put in by everyone to help raise funds for cancer research, and I am very thankful for that," said Edith.


She also said that Performance Auto Group is deeply committed to the community, and that its participation in the CIBC Run for the Cure is a part of that commitment. "Performance has been participating in the run for over 10 years, and has raised thousands of dollars to date to help fund vital cancer research. We have even provided pace vehicles to the run since 2014. All of this shows that the group cares deeply about the communities in which it operates, and is dedicated to making a positive difference in society," said Edith.


All of the funds raised at the CIBC Run for the Cure will directly help people affected by breast cancer. The money will be used to fund pioneering medical research, and will help improve screening technology, develop new treatments, and support studies into reducing the rate of recurrence.


Performance Auto Group's participation in the CIBC Run for the Cure is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Auto Group Partakes in 2016 Big Bike Ride Niagara, Raises over $2,200


Performance Auto Group has pushed pedal to the metal in the 2016 Heart & Stroke Foundation Big Bike Ride Niagara, and has raised over $2,200 to help fund vital medical research.


The ride was held on August 24, 2016 in St. Catharines, and saw employees don red shirts and cycle the thirty-seat, 2,000 lbs bike through 2 km of city streets to raise awareness about heart disease and stroke. The bike received fantastic response from everyone at the road, with people honking car horns and cheering the team throughout the route. The team had plenty of fun as well, and some even dressed up as Spiderman, Deadpool, deadmau5, and a giant rabbit to attract people's attention.


The rabbit costume was donned by Lindsay Slessor, Graphic Artist at Performance Auto Group, who wore the suit after meeting her personal donation goal of $300. "This is the second year in a row that I have cycled the big bike in my rabbit costume. My fundraising pitch was that I will sweat it out in the costume if I meet or exceed my goal. Thanks to several generous donors, 'Make The Rabbit Ride' was successful once again," said Lindsay.


The total amount raised this year includes $1,240 that was sourced through raffle ticket sales at the Performance Auto Group Golf Classic. The tournament was held on August 21 at the Peninsula Lakes Golf Club in Fenwick, Ontario, and saw participation from numerous employees from the Niagara region.


Lindsay said she was very proud to have participated in the fundraising effort. "We all had a great time riding the big bike, and created much-needed public awareness about heart disease and stroke. The conditions sadly prove fatal for over 70,000 Canadians annually, so it is crucial to help raise funds for research," said Lindsay.


This is the fifth time that Performance Auto Group has participated in Niagara's Big Bike Ride. "Our participation in this event shows people that we care about the same things that they do. Performance is committed to making a positive difference in the community, and hopes to inspire others to do the same," said Lindsay.


Performance Auto Group's participation in the Heart & Stroke Foundation Big Bike Ride is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Auto Group hosts Niagara's United Way Golf Tournament, Helps Raise over $50,000


Hundreds of people have attended Performance Auto Group's 23rd Annual United Way of St. Catharines and District Golf Tournament, and have helped raise $51,512 for the United Way of Niagara.


The event was held on Monday, August 15, 2016 at the Peninsula Lakes Golf Club in Fenwick, Ontario. Over 180 golfers participated in the tournament, and a total of 205 people attended a first-class dinner at the club to help raise funds for United Way's programs and initiatives.


The entire event was organised and managed by Performance Auto Group as presenting sponsor, and saw all Niagara dealerships put up vehicle displays throughout the golf course. Every hole had two or three vehicles on display, with sales consultants on hand to engage people with product presentations and interactive games.


Bill Anderson, Performance Auto Group Community Ambassador and Chairperson of the event, said the tournament has been organized by the group for decades and is a very important part of the company's commitment to the community. "Performance Auto Group has been the tournament's presenting sponsor for the past 23 years. This means that we have had sole ownership of the event's set up, organization, and promotion for over three decades. To date, we have raised over $800,000 for the United Way of Niagara via this tournament, and we are very proud of that", said Bill.


The United Way of St. Catharines and District Golf Tournament is considered one of the top fundraising events in the entire Niagara region. It raises funds for over 74 essential programs and special initiatives for local communities, and donates to nearly every medical research organization in the region, including those for cancer and heart disease. The United Way of Niagara also raises funds for community food programs, and supports initiatives to end hunger, homelessness, poverty, and drug abuse.


Performance Auto Group's organization of the United Way Golf Tournament is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.







Brantford Toyota partakes in Heels to Heal Walk, raises $18,000


Brantford Toyota has participated in the sixth annual Nova Vita Heels to Heal Walk in Harmony Square, Downtown Brantford, and has raised $18,000 to help support and protect victims of domestic violence.


The event was held on Saturday, June 18, 2016, and saw hundreds of men, women, and children walk the city's downtown core in red coloured high heels to symbolise their stand against domestic violence. A total of $36,000 was donated during the day, half of which was raised by Brantford Toyota.


The dealership's team included service advisors Matt Outerson and Melissa Hofmeister. Outerson dressed up as a pirate in high heels for the day, and joined a team of pirates to walk on stage and entertain children at the fundraiser. The pirates were later declared as the event's best fundraising team. Hofmeister, meanwhile, volunteered at the event and helped Nova Vita organize and manage the walk. A few of the dealership's guests also attended the event.


Brantford Toyota General Manager Ben Cliff is very proud of his team's participation, and lauds their efforts to raise funds for a deserving cause. "Domestic violence, in all its shapes and forms, is dangerous and must be stopped. It negatively impacts everyone in the short and long term, including victims and perpetrators. It is therefore imperative that we all join hands and support every initiative against domestic violence," said Cliff.


He said Brantford Toyota has a strong commitment towards its community, and looks forward to participating in next year's walk. The dealership's participation in the Nova Vita Heels to Heal Walk is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Auto Group Partakes in Big Bike Ride Brampton, Raises over $2,000


On Tuesday, June 14, 2016, a team of Performance Auto Group employees participated in the Heart & Stroke Foundation Big Bike Ride in Brampton and raised more than $2,000 to help fund vital medical research.


The team, named Performance Racers, rode on the big bike for more than twenty minutes and navigated through 3.5 km of city streets using only pedal power. The Racers enjoyed cycling the big bike, and joined hands with a team from the local Lowe's to power the thirty-seat, 2,000 lbs behemoth.


Team Captain Ashley Ward, Marketing Coordinator at Performance Auto Group, said she was very proud of her team and their effort to raise funds for such a noble cause. "We all had a great time riding the big bike, and created much-needed public awareness about heart disease and stroke. The reaction from everyone on the road towards the bike was fantastic, with people waving at us and honking car horns in our support," said Ward.


She said it is crucial to help raise funds for research into heart disease and stroke, as the conditions sadly prove fatal for over 70,000 Canadians annually. She said she plans to partake in Brampton's Big Bike Ride next year, and looks forward to organizing Performance's participation.


Performance Auto Group's participation in the Heart & Stroke Foundation Big Bike Ride is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Bolton Honda holds annual Ride for Autism, raises $8,990 for Kerry's Place


Bolton Honda has held its annual Ride for Autism event in partnership with the Lost Boyz Riding Club of the GTA, and has helped raise $8,990 for Kerry's Place Autism Services.


The event was held on Sunday, June 26, 2016, and saw over 300 people attend to help raise funds for families living with autism. The day was organized by Bolton Honda General Sales Manager Chris Holmes and Sales and Leasing Consultant Rhonda Robertson with the help of Lost Boyz members.


Numerous activities were held during the day to entertain people and encourage donations, including live motorcycle stunt shows performed by professionals, charity bike washes, and a full obstacle course. Other activities included a silent auction, raffle draws for hundreds of donated prizes, a live on-site DJ, bouncy castles for children, and ten different food and ice cream trucks.


Chris said that Bolton Honda has always been committed to serving its surrounding communities, and is proud to have raised funds for a charity like Kerry's Place. "This is the third time that Bolton Honda has hosted the Ride for Autism, and we intend to hold the event annually. Our aim is to not only raise funds for organizations like Kerry's Place, but to also continuously raise awareness about autism. Families living with autism need everyone's support, and events like Ride for Autism go a long way to highlight this fact," he said. Chris also thanked the Lost Boyz Riding Club for making the event successful.


Bolton Honda's organization of the Ride for Autism event is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Performance Auto Group's Drive Your Dreams giveaway raises $6,600 for Pathstone Mental Health


Performance Auto Group has raised $6,600 for Pathstone Mental Health through its Drive Your Dreams weekend giveaway, providing much-needed funds to develop and support mental health services for children and youth in Niagara.


The funds were raised during Pathstone's Hope Award presentation ceremony at the Fallsview Casino in Niagara Falls on Friday, June 10, 2016, and saw people bidding to win a dream Niagara getaway package in a top-of-the-line luxury performance car.


A total of three cars were up for grabs for a full weekend, including a 2016 BMW M4 Coupe provided by Performance BMW, a 2016 Mercedes-Benz C300 Coupe provided by Performance Mercedes-Benz, and a 2016 Lexus RX350 F Sport SUV provided by Performance Lexus. The package also included an overnight stay in an upscale hotel, dinner at fancy restaurants, and tickets to popular activities such as the Shaw Festival.


Performance Auto Group Community Ambassador Bill Anderson said the group has always been committed to serving the community, and its participation in the Hope Award ceremony is part of that commitment. "It is imperative to purge all stigmas associated with mental health, so that people can talk about mental disorders as comfortably as their physical health. Organizations like Pathstone are working towards erasing negativity around mental health and are making it easy for people to seek help, which is why we are proud to support their fundraising initiatives," said Bill.


The Hope Award ceremony is held every year to honour and recognize exceptional contributions made by individuals to improve the lives of children and families living with mental health challenges. This year, the award was presented to Dr. Hilda Makken, a pediatrician from Fort Erie, for demonstrating outstanding commitment to helping youth overcome mental challenges.


The ceremony was headlined by keynote speaker Margaret Trudeau, mother of Prime Minister Justin Trudeau. Ms. Trudeau shared her story of living with Bipolar Disorder, and stressed the need for everyone living with mental challenges to seek help without fear.


Performance Auto Group's fundraising initiative for Pathstone Mental Health is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Brantford Toyota provides new shuttle to Wilfrid Laurier Students' Union


Brantford Toyota has provided a new shuttle vehicle to Wilfrid Laurier University Students' Union, kicking off an era of partnership between the dealership and the prestigious university.

The shuttle is a 2014 Toyota Sienna that has been completely wrapped in custom graphics by Brantford Toyota, and is the result of almost two months of collaboration between the dealership and the Students' Union.

Brantford Toyota General Manager Ben Cliff is very proud of his team's partnership with the university, and hopes that the deal will be the start of a long-lasting association.

"The deal is not just limited to the hand-over of keys. Rather, it signifies the beginning of a relationship with one of Canada's most prominent universities. Brantford Toyota is very proud of this union, and hopes to provide long-term support to Wilfrid Laurier", said Cliff.

He said Brantford Toyota was selected by the Students' Union after they visited numerous dealerships throughout the city, and this speaks volumes to the dealership's ability to provide the best sales and service deals in the region.

Union representatives also thanked the dealership's staff for making the purchase process simple and quick, adding, "We are extremely happy with our purchase and the great relationship that we have developed with Brantford Toyota". They said the new shuttle is a huge win for Wilfrid Laurier students, and will provide support to students across the university.


"A large number of students have already thanked us and Brantford Toyota for this beautiful new shuttle vehicle. Therefore, I can safely say that it will receive a lot of positive attention once the fall semester begins. Thank you Brantford Toyota for your immense help and great customer service, and we very much look forward to showing off our new wheels in September," said a union representative.


The alliance is a testament to Performance Auto Group's Drive Change initiative, to ensure that our organization gives back visibly to the communities which we serve.




Planet Ford Honours World Autism Day with Shining Through


On Saturday, April 2, 2016, Planet Ford held an inspiring event in honour of World Autism Awareness Day. The event was held in partnership with the Shining Through Centre, a leading not-for-profit charitable organization aiming to enhance the lives of children with autism. The celebration was attended by over 60 people, with families from across the GTA coming in to enjoy the festive atmosphere.

Planet Ford's staff decorated the dealership with official autism awareness colours, including royal blue and yellow balloons and multi-coloured puzzle ribbons. They also arranged free activities and refreshments for everyone, and children could be seen lining up for face-painting, balloon-making and fresh popcorn throughout the event. A silent auction was also held on the day to raise funds for the Shining Through Centre, with people bidding on items like five signed Toronto Maple Leaf jerseys and one signed Toronto Raptors jersey.

According to Planet Ford General Manager Andre Marchese, the fundraising element was secondary to the event this year, as its primary focus was to create awareness about autism. Nonetheless, the silent auction managed to generate over seven hundred dollars for the Shining Through Centre. Marchese said that he intends to hold the event on an annual basis, with next year's one focused more on raising funds. "I believe autism will one day be curable, but it requires increased funding and continuous awareness initiatives. Schools such as the Shining Through Centre have proven that autistic students can learn and develop exponentially with the right support, and therefore such organisations must be helped," said Marchese.

He said the Shining Through Centre was a tremendous asset to autistic children and their families. "It is truly a place where passionate, selfless teachers pour their love and support into autistic children. The centre's founding members are all parents of children living with autism, and they should all be lauded for their vision and sacrifice," said Marchese.

The event concluded with a special ribbon-cutting ceremony, which symbolised the development of a new relationship between Planet Ford and the Shining Through Centre. The event was a part of Performance Auto Group's Drive Change initiative, to ensure that our organization gives back visibly to the communities which we serve.




Performance Auto Group helps Bolton Rotary Implement AED & CPR Training

Performance Auto Group's sponsorship and support of The Rotary Club of Bolton and Rotary Ribfest has enabled St. Michael's Catholic Secondary School and the ACT Foundation of Canada to train 750 grade nine students in cardiopulmonary resuscitation and the use of an Automated External Defibrillator.


Over 10 years, 7,500 students will be trained beginning in the second term of the school year in 2016. Performance Auto Group's support will allow for every student to be trained.


St. Michael's Catholic Secondary School is the third and final school in Caledon to implement this training, and by doing so, they are encouraging youth in their school community to adopt healthy lifestyle habits.

"It is the goal of the Rotary Club of Bolton to see all youth in Caledon graduate with the skills and knowledge to save lives," shared Scott Fraser, Director Community Services, Rotary Club of Bolton.

The sponsorship is a part of Performance Auto Group's Drive Change initiative, to ensure that our organization gives back visibly to the communities which we serve.




Performance Auto Group Partakes in Big Bike Ride, Raises Over $8,300

On Wednesday, October 14, 2015, a team of Performance Auto Group employees participated in the St.Catharines Big Bike Ride and raised $8,310.25 for the Heart & Stroke Foundation.


The team cycled the 30-seat, 2,000 lbs bike for twenty minutes using only pedal power, and helped raise awareness and funds for research on a disease that sadly contributes to over 70,000 Canadians dying each year.


Forty-five employees from Performance Chrysler, Performance Acura, Performance Hyundai, Performance BMW, Performance Lexus, Performance Toyota, and Performance Auto Group's accounting department participated on two big bikes for this 2.5 kilometre ride. The total amount raised included $1,000 raised through the annual Performance Auto Group Golf Classic in August 2015.


Lindsay Slessor, Graphic Designer at Performance Auto Group, participated in the ride and vowed that if she reached her personal goal of raising $250, she would wear a rabbit costume while she rode the big bike. Lindsay surpassed her goal by raising $330, and the rabbit was front and centre on the bike.


"The ride was for a great cause, as nearly everyone knows someone who has been affected by heart disease and stroke," said Lindsay, adding, "It was fun to participate in such an important charitable cause with my coworkers. Everyone had a great time, and I'm looking forward to partaking next year."

Performance Auto Group's participation in the Heart & Stroke Foundation Big Bike Ride is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.