Over 50 Years of Excellence
Since 1964, Performance Auto Group has built a reputation as one of Canada's leading automotive groups. Our dealerships are amongst the highest volume stores in Ontario, and have consistently received top recognition for providing outstanding care to every guest.
We offer you an elevated level of service at our state-of-the-art dealerships, and our first priority is to provide you with an exceptional experience.
Group founder Sam Alizadeh's favourite saying was always, "every customer is entitled to the same great experience." This philosophy drives all of our operations, and is the reason we have become known for great customer care.
1964: Performance Auto Group is founded
Performance Auto Group is founded with an extensive import product line that includes Austin, MG, Triumph, Jaguar, Lotus and Sunbeam.
1965: Performance Honda
Performance Honda opens its doors to a host of eager young motorcyclists.
Autotrend is launched, offering FIATs, Volvos and Alfa Romeos to satisfy the most discerning automotive enthusiasts.
1969: Checkpoint Chrysler
Charles Taylor & Co. is acquired and renamed Checkpoint Chrysler, with a full product line - Dodge, Plymouth and Chrysler.
1972: Performance Collision Centre
Performance Collision Centre is established to service the needs of a growing family of automobile dealerships.
1976: Performance Mercedes
Performance Auto Group becomes Niagara's authorized dealer of Mercedes-Benz vehicles.
1986: Glenway Automobile Sales
Glenway Automobile Sales, a used car facility, opens in Erin Mills Auto Mall, Mississauga.
1987: Glenway Suzuki
Glenway Suzuki is established inside the Erin Mills Auto Mall. Sam Alizadeh's daughter May and son Glen join him in the business.
1987: Performance Acura
Performance Auto Group opens the first Acura dealership in Canada.
1990: Performance BMW
Performance Auto Group becomes Niagara's authorized dealer of BMW vehicles.
1990: Performance Toyota
Dominey Toyota is acquired and renamed Performance Toyota.
1991: Performance Lexus
Performance Auto Group opens the doors to Performance Lexus - one of only 22 Lexus-Toyota dealerships in Canada at the time.
1993: Classic Honda
Classic Honda is acquired and is the first dealership to be located in the Brampton Auto Mall. Today, Classic Honda is a consistent top volume Honda retailer in Canada.
1993: Suzuki of Brampton
Suzuki of Brampton is founded in the Brampton Auto Mall. The dealership remained a consistent top 10 volume Suzuki retailer until the manufacturer ceased new car sales in Canada in 2014.
1995: Mazda of Brampton
Sam Alizadeh purchases a struggling Mazda dealership and re-opens it in the Brampton Auto Mall. Today, Mazda of Brampton is a consistent top three volume Mazda dealer in Ontario.
1999: Kia of Brampton
Kia comes to Canada and Performance Auto Group opens Kia of Brampton within the Brampton Auto Mall. Today, Kia of Brampton is Ontario's highest volume Kia dealership.
2001: Performance Chrysler Dodge Jeep RAM
Performance Checkpoint Chrysler is renovated after 50 years and is renamed Performance Chrysler Dodge Jeep RAM.
2002: Performance Hyundai
Hyundai joins the Performance family of fine automotive dealerships. Today, Performance Hyundai is recognized as a Top Global Dealer and is the number one customer satisfaction dealer in Canada.
2002-2003: Brampton Mitsubishi
Brampton Mitsubishi is established and is relocated to a new facility in the Brampton Auto Mall. Today, the dealership is the No. 1 volume Mitsubishi dealership in Ontario. Sam Alizadeh's son Steve joins the growing dealership group after practicing business law in downtown Toronto.
2003-2004: Performance Auto Group
Performance Auto Group is named one of Canada's 50 Best Managed Companies.
2003-2004: Planet Ford
Performance Auto Group acquires Bramview Ford and renames it to Planet Ford. The dealership is then relocated to a new 31,000 square foot flagship facility in the Brampton Auto Mall. Today, Planet Ford is Canada's No. 1 Ford Certified Pre-Owned dealership.
2004: MINI St. Catharines
A new MINI showroom is added to BMW and MINI St. Catharines is established.
2005: smart Centre St. Catharines
smart Centre St. Catharines joins Performance Mercedes-Benz in 2005, delivering an economical urban solution and statement for every city driver.
2005-2006: Brampton North Nissan
Performance Auto Group purchases Dermac Nissan, renames it Brampton North Nissan, and relocates the dealership to a new facility in the Brampton Auto Mall. Today, Brampton North Nissan is one of the top three volume Nissan dealerships in Ontario.
2008: Subaru of Brampton
Subaru of Brampton opens for business in a new facility in the Brampton Auto Mall. Today, the dealership has the highest Google rating amongst all Subaru dealerships in Ontario.
2008: Bolton Honda
Bolton Honda is established in a new facility in Bolton Auto Mall. Today, Bolton Honda is one of Honda Canada's highest market share dealers.
2010: Performance Scion
Performance Auto Group establishes Performance Scion to offer a youthful automotive choice to its guests. The dealership remained a consistent top volume Scion retailer until Toyota discontinued the brand in 2016.
2010: Motion Mazda
At Mazda of Canada's request, Performance Auto Group purchases a distressed Mazda dealership in Orangeville and renames it as Motion Mazda. Today, the store is the No.1 Mazda Certified Pre-Owned dealership in the entire country.
2011: Performance FIAT
FIAT triumphantly returns to the Performance family.
2011: Bolton Nissan
Bolton Nissan joins Bolton Honda in a brand new facility in the Bolton Auto Mall.
2011: Brampton Auto Mall Collision Centre
The company's Collision Centre is relocated to a 30,000 square foot state-of-the-art facility in Brampton Auto Mall. Brampton Auto Mall Collision Centre is the largest collision centre in Peel region.
2012: Bolton Hyundai
Bolton Hyundai joins Honda and Nissan in the Bolton Auto Mall.
2012: Grimsby Hyundai
Performance Auto Group acquires Slessor AutoWorld in Grimsby and establishes Grimsby Hyundai. Today, Grimsby Hyundai is the number one Hyundai dealer in Canada.
2013: Glenleven Chrysler Dodge Jeep Ram
Glenleven Chrysler Dodge Jeep Ram in Oakville is acquired.
2013: Performance Collision & Restyling
Performance Collision & Restyling is relocated to an ultramodern facility at 342 Ontario Street in St. Catharines. It offers collision repair, glass repair, paint protection, tint, vinyl striping, and headlight rejuvenation for all makes and models.
2014: Brantford Toyota
Brantford Toyota is purchased in January, 2014. The dealership is now the recipient of Toyota Canada's prestigious President's Award.
2014: AutoPlanet Direct
Performance Auto Group proudly opens the doors to Ontario's largest indoor pre-owned vehicle showroom - AutoPlanet Direct. This is a new automotive concept with over 450 pre-owned vehicles available for purchase in-store and online.
2014: Celebrating 50 Years
Performance Auto Group celebrates 50 years of excellence in automotive sales and service in Southern Ontario.
2015: Nine New Dealerships Acquired
In 2015, nine new dealerships are acquired in the Niagara region and the company adopts the well-established brand of Performance Auto Group. The purchase is the largest transaction in Canadian automotive history and adds prestigious luxury brands to the fold.
2016: Performance Acura North Mississauga
Performance Auto Group opens Performance Acura North Mississauga on August 2 at 860 Ivandale Drive, Mississauga. The facility is a state-of-the-art dealership equipped with top-of-the-line equipment, and offers a superior sales and service experience to customers.
2016: Don Valley Volkswagen
Performance Auto Group announces the addition of Volkswagen to the family, and welcomes Don Valley Volkswagen to the group. The dealership is located near Don Valley Parkway and Eglinton Avenue at 1695 Eglinton Avenue East, Toronto, and is Performance Auto Group's first store east of Yonge Street.
2016: St. Catharines Volkswagen
Performance Auto Group announces the addition of St. Catharines Volkswagen to the family. The dealership is the group's first VW facility in the Niagara region, and is located at 125 Hartzel Road in St. Catharines.
2016: Audi St. Catharines
Performance Auto Group announces the addition of Audi to the family, and welcomes Audi St. Catharines to the group. The dealership is located at 114 Hartzel Road in St. Catharines.
2018: Performance Honda Mayfield
Performance Auto Group opens the doors to a brand new, state-of-the-art Honda dealership - Performance Honda Mayfield. The store is located within the 410 & Mayfield Auto Mall at 30 Ace Drive in Brampton, and is purpose-built to offer an immersive experience to guests.