Performance Auto Group Highlights Spirit of Giving at 2016 Christmas Parades with New Holiday Jingle

Performance Auto Group Highlights Spirit of Giving at 2016 Christmas Parades with New Holiday Jingle

Posted on December 12, 2016

Performance Auto Group has spread holiday joy and highlighted the spirit of giving at multiple 2016 Christmas parades across southern Ontario with a specially-produced animated jingle.

The tune is an all-original composition, and features friendly penguins driving a car full of clothing, toys and food to local charities and donation centres. The animation drives home a message of love and care for everyone in need, and also highlights Performance Auto Group's focus on giving back to the community.

The jingle was broadcast on brand new trucks equipped with high-definition LED screens all around, which featured the latest in surround sound technology to deliver an immersive audio-visual experience. The trucks also featured multi-coloured LED lighting, holiday-themed external decorations, and even a toy penguin on the front to help spread holiday cheer in communities.

The truck and the group's new jingle proved very popular with both adults and children at every event. Performance Auto Group participated in numerous parades, including the ones in Brampton, Orangeville, Niagara Falls, and Welland on November 19, 2016, St. Catharines on November 20, 2016, Brantford on November 26, 2016, Bolton and Grimsby on December 3, 2016, and Pelham and Niagara-on-the-Lake on December 10, 2016.

Performance Auto Group's participation in the Christmas parades is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.

Author: Performance Auto Group