Performance Lexus Sponsors Ride Don't Hide, Helps Raise Over $35,400 for Mental Health
Performance Lexus Sponsors Ride Don't Hide, Helps Raise Over $35,400 for Mental Health
Posted on July 19, 2017
Performance Lexus has participated in the 2017 Ride Don't Hide as an Advocate Level Sponsor, and has helped raise over $35,400 for the Canadian Mental Health Association (CMHA).
The event was held at the Brock University campus in St. Catharines, and saw over 175 people attend and ride bicycles to help raise funds for CMHA Niagara. Performance Lexus made a direct donation in support of the event, and also set up highly-visible vehicle displays near the registration tent to engage participants.
A total of three brand new, top-of-the-line SUVs were on display, including an RX 350 F SPORT Series 3, an NX 200t F SPORT Series 3, and an NX 200t Executive. All vehicles had prominent Performance Auto Group and Performance Lexus graphics on them, and effectively showcased the group's commitment to the community.
Performance Lexus General Manager Niels Pedersen said he was very proud to have sponsored an important event like Ride Don't Hide. "Performance Lexus has participated in Ride Don't Hide alongside 31 communities in six different provinces, and has helped raise over $1.5 million for mental health programs nationwide. The amount raised in Niagara this year has broken all previous records, and will help ensure the availability of counselling programs in every local community. Therefore, we are very proud to have sponsored this significant event, and hope to continue doing so in future," said Niels.
Ride Don't Hide is an annual fundraiser hosted by the CMHA in support of mental health for all, with the goal of ending the stigma around mental illness. First launched with Michael Schratter's 40,000 km ride around the globe in 2010, Ride Don't Hide is a growing national movement with bike rides in communities across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Newfoundland and Labrador.
Performance Lexus's sponsorship of Niagara's third annual Ride Don't Hide event is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Author: Performance Auto Group