Performance Auto Group Partakes in Brampton's Tree Lighting Event & Santa Claus Parade
Performance Auto Group Partakes in Brampton's Tree Lighting Event & Santa Claus Parade
Posted on November 18, 2016
Performance Auto Group has participated in two separate holiday-themed public events in Brampton, and helped spread the season's joy at the city's special tree lighting event and Santa Claus Parade.
The tree lighting event was held on November 18, 2016, and saw over 15,000 people come together and pack the city's downtown core. Performance's team set up an event tent at the heart of the celebrations, and engaged people throughout the evening to collect much-needed food and monetary donations for families in need.
Performance's strong reputation in the community drew thousands of people towards the group's tent. The crowds even caused the Peel Regional Police and the Brampton Food Sharing Network to move their tables into Performance Auto Group's tent, and all three organizations then joined hands to spread holiday joy and collect donations for Toys for Tots and the Brampton Food Drive.
Performance Auto Group Marketing Strategist Maya Cieszynska said the event created excellent awareness about the group's community initiatives. "We all had a great time participating in Brampton's tree lighting event. Thousands of people showed up with hundreds of non-perishable food items and toys, and together we all collected much-needed donations for people in need. Our presence in this year's event will go a long way to further raise Performance's profile in the community," said Maya.
Meanwhile, Performance also participated in this year's Brampton Santa Claus Parade on November 19, 2016. The group showcased its special LED display truck at the event, and entertained hundreds of people with the company's unique, all-original holiday jingle.
The song featured animated penguins, and proved very popular with both adults and children at the event. People photographed the truck throughout its route, and even sang Performance's holiday tune as it drove by.
Performance Auto Group's participation in the Brampton tree lighting event and the Santa Claus Parade is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.
Author: Performance Auto Group