Community Events



Planet Ford and Genesis Brampton Sponsor Cruisin' for a Cure, Help Raise over $10,000 for Prostate Cancer Canada

Planet Ford and Genesis Brampton have sponsored and participated in Brampton's 11th annual Cruisin' for a Cure car show, and have helped raise over $10,000 for Prostate Cancer Canada.

The show was held at the Powerade Centre in Brampton, Ontario, and saw over 3,000 people attend to admire over 600 classic and custom cars. Both Planet Ford and Genesis Brampton had highly-visible displays at the event, and engaged thousands of people all day in fun activities and vehicle presentations.

Planet Ford's team set up Performance Auto Group's event tent and showcased two top-of-the-line vehicles decaled in custom dealership graphics. One was a black 2017 Mustang GT Premium Convertible equipped with the Black Accent Package, and the other was a black 2017 F-150 3.5L EcoBoost XLT equipped with the Sport Appearance Package.

The truck had a dealership-installed Raptor body kit, which included a lift kit, exclusive black wheels with aggressive all-terrain tires, and custom matte black front and rear bumpers, fender flares, hood scoop, and a trunk-lid spoiler.

The team engaged visitors in the well-known Plinko game, made popular by The Price is Right television show. People tried their luck at winning prizes all day, which included $250 Planet Ford gift cards and raffle entries to win a detailing package and an oil change.

Genesis Brampton's display included an exclusive presentation of the all-new Genesis G80 Sport. Finished in striking Casablanca White, the luxury performance sedan was flanked on both sides by Genesis Brampton flags for maximum visibility. It also featured Genesis and Performance Auto Group decals, and a plaid hood wrap to show support for Prostate Cancer Canada.

Planet Ford's and Genesis Brampton's sponsorship and participation in the 2017 Cruisin' for a Cure car show is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





MINI St. Catharines, Performance Toyota and Performance Hyundai Sponsor Chicken Wing Festival

MINI St. Catharines, Performance Toyota and Performance Hyundai have participated in the 2017 St. Catharines Chicken Wing Festival, and have helped the event fundraise over $10,000 for Community Care of St. Catharines & Thorold.

The festival was held at the scenic Lakeside Park in St. Catharines, and saw the dealerships engage almost 10,000 people at the popular two-day event. Performance's team set up the group's event tent near the festivities, and also showcased brand new vehicles at prominent locations.

Performance Auto Group Community Ambassador Bill Anderson said the group is very proud to have participated in this year's St. Catharines Wing Fest. "This event raises much-needed funds for Community Care - an organization that offers 19 different support programs to St. Catharines and Thorold, including help with housing. It is important to support initiatives that generate funds for this important charity, which is why we are very proud to have sponsored the 2017 Chicken Wing Festival," he said.

Vehicles on display at the event included a 2017 MINI Clubman Cooper S All4 equipped with the MINI Roof Box, and an all-new Toyota C-HR XLE Premium dressed in custom Performance Toyota decals. The displays attracted significant public attention throughout the event, and helped to further showcase Performance Auto Group's commitment to support community initiatives.

Our dealerships' participation in the 2017 St. Catharines Chicken Wing Festival is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Audi St. Catharines Hosts Prestigious 2017 Audi quattro Cup

Audi St. Catharines has managed and hosted the prestigious 2017 Audi quattro Cup in Niagara Falls as part of the competition's Canada-wide run.

The golf tournament was held on Thursday, July 20 at the executive Legends on the Niagara golf course, and saw participation from hundreds of amateur players from across the region. The entire event was organised by Audi St. Catharines, and saw the dealership put up highly-visible vehicle displays throughout the golf course.

The team showcased nearly every vehicle from Audi's lineup, including a Gotland Green Audi A4 Allroad quattro, a Tango Red Audi A5 Coupe S Line Sport, a Monsoon Grey Audi A5 Sportback, a Glacier White Audi TT Roadster, a Florett Silver Audi Q5 SUV, a Misano Red Audi RS 7 Performance, a Monsoon Grey Audi S8 Plus, and a Mythos Black Audi R8 supercar.

The vehicles received immense attention from all participants, and helped showcase the dealership's and Performance Auto Group's commitment to support community events.

Audi St. Catharines also arranged a first-class dinner at the coveted Legends on the Niagara lakeside clubhouse for all attendees, and also awarded the tournament's winners with exclusive TaylorMade golf clubs and bags.

The Audi quattro Cup is the largest amateur golf event in the world, with more than 800 tournaments held around the globe. Almost 100,000 people partake in the competition annually for a chance to represent their country at the Audi quattro Cup World Final, which is hosted at a world-famous golf course every year.

The presentation of the 2017 Audi quattro Cup by Audi St. Catharines is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Planet Ford Sponsors Brampton's 17th annual Classic Cars Celebration

Planet Ford has participated in the 17th annual Classic Cars Celebration in Brampton's downtown core as the sole external sponsor.

The event was held from July 20 to 22, 2017, and saw participation from thousands of people on all three days. Planet Ford set up prominent vehicle displays at all the main entertainment and food locations, and set up an event tent next to the Lorna Bissel Fountain in the centre of the festivities.

The tent featured the popular Quick Buckets game, and allowed the team to engage and entertain hundreds of people. All winning adults received $500 Planet Ford gift cards, whereas kids took home hundreds of Planet Ford-branded vehicle stickers.

Planet Ford had four different top-of-the-line vehicles decaled in custom dealership graphics on display, including two 2017 Mustangs and two 2017 F-150s. One of the Mustangs was a black GT Premium Convertible equipped with the Black Accent Package, while the other was a yellow EcoBoost Premium Fastback equipped with the Performance Package.

The F-150s were also of two different trim levels - a black 3.5L EcoBoost XLT equipped with the Sport Appearance Package and a blue 5.0L V8 Lariat. The black truck had a dealership-installed lift kit, aggressive all-terrain tires, and a special matte black body kit with custom front and rear bumpers, fender flares, and a large hood scoop.

The vehicles drew lots of public attention, with people lining up to take photographs and enquire about their specs throughout the event. Team members also gave out Planet Ford gift cards and vehicle stickers to everyone who visited the displays.

Planet Ford's sponsorship of Brampton's 17th annual Classic Cars Celebration is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Bolton Honda, Bolton Nissan, and Bolton Hyundai Sponsor Bolton Rotaryfest

Bolton Honda, Bolton Nissan, and Bolton Hyundai have all participated in the 2017 Bolton Rotaryfest as Gold Sponsors, and have helped raise much-needed funds for charities supported by the Rotary Club of Bolton.

The festival was held from Friday, July 21 to Sunday, July 23 at the Caledon Community Complex, and saw employees from Brampton and Bolton engage and entertain hundreds of people. They set up Performance Auto Group's event tent near the festivities, and attracted hundreds of people throughout the three-day festival.

The team engaged visitors in the well-known Plinko game, made popular by The Price is Right television show. People lined up all day to try their luck at winning prizes, including $250 Performance Auto Group gift cards, special Performance-branded frisbees, and glow sticks for children.

The dealerships also sponsored the main entertainment event at the festival - the live music on Saturday night. It featured performances from four popular Canadian bands - Flat 6, Circle 5, Horshack, and LMT Connection - and was enjoyed by everyone in attendance.

The participation of Bolton Honda, Bolton Nissan, and Bolton Hyundai in the 2017 Bolton Rotaryfest is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





St. Catharines VW Partakes in Jitter Bug Car Show, Raises Funds for Niagara Children's Centre

St. Catharines Volkswagen has sponsored and participated in the 31st Annual June Jitter Bug Car Show, and has helped raise much-needed funds for the Niagara Children's Centre.

The event was held from June 16 to 18, 2017 at the Firemen's Park in Niagara Falls, with the main car show held on Sunday from 8 AM onwards. St. Catharines VW was the primary sponsor of the car show, and it saw attendance from over 350 new and classic Volkswagen Beetles, buses, buggies, and Golfs.

The dealership placed a prominent event tent near the entrance to the show. They showcased a total of three vehicles, including the all-new 2018 Atlas Execline equipped with the Outdoors Package, a brand new 2017 Beetle Classic custom-wrapped in Herbie the Love Bug graphics, and a completely restored 1969 Volkswagen Beetle in classic beige colour.

The three vehicles proved very popular at the car show, and drew hundreds of people to the dealership's tent throughout the event. Everyone showed immense interest in the Atlas, Volkswagen's first seven-seat SUV, and the new Herbie Beetle, and engaged the dealership's team with product presentations all day. The 1969 Beetle, on the other hand, captivated Volkswagen enthusiasts with its near-perfect condition, and was sold to a collector immediately after the show.

The dealership's team also participated in a VW rally prior to the car show, and in an engine teardown competition at the show. They also handed out official Jitter Bug plaques to owners of the best vehicles at the car show.

St. Catharines Volkswagen's sponsorship of the 31st Annual June Jitter Bug Car Show is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Glenleven Chrysler Sponsors Oakville Ribfest, Helps Raise Funds for Local Rotary Club

Glenleven Chrysler has participated in the sixth annual Oakville Family Ribfest as an event sponsor, and has helped raise much-needed funds for the Rotary Club of Oakville Trafalgar.

The festival was held from June 23 to 25, 2017 at the grounds of Sheridan College in Oakville, and was attended by thousands of people from across the GTA and Halton region. Glenleven Chrysler set up a highly visible presence at the event, and positioned Performance Auto Group's event tent and a vehicle display right next to the main stage.

The team held numerous activities to entertain people, and engaged hundreds of visitors in games of Quick Buckets throughout the three days. All players were awarded gifts for their participation, with adults getting $500 Performance Auto Group gift cards and children receiving glow sticks and bracelets.

A brand new 2017 Jeep Grand Cherokee Overland was also displayed next to the tent. The SUV was wrapped in custom graphics to showcase Performance's commitment to the community, and generated lots of public attention.

The Oakville Ribfest helps raise funds for the Rotary Club of Oakville Trafalgar, and supports many charitable initiatives such as local food banks, high school student bursaries, and the Children's Aid Foundation of Halton.

Glenleven Chrysler's sponsorship of the Oakville Family Ribfest is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





MINI St. Catharines Holds 11th Annual MINI Rally, Hosts Over 200 Enthusiasts

MINI St. Catharines has held its 11th annual MINI Rally and has hosted over 200 people in a total of 99 MINI Coopers in the widely-popular event.

The Rally was held on June 10, 2017, and began at the MINI showroom with a free continental breakfast for all participants. This was followed by a photo shoot with the dealership's authentic 1975 Austin MINI Cooper. The rally began departing at 9:15 am in 20 car intervals every 10 minutes, and was taken on a scenic drive through the West Niagara region.

The route was planned around five different stops, and they all provided a unique experience and a free gift to every participant. De La Terre Bakery was the first stop, and they gave away free sourdough loafs and samples. Second was Cherry Lane, and they held free juice tasting and gave out bags of dried cherries. Fielding Estate Winery was next with free wine tasting, whereas the fourth stop was White Meadow Farm where everyone was handed a free maple gift bag.

The rally ended at the final stop of Ball's Falls Conservation Area, where participants were treated to a free barbeque lunch served in the spectacular Glen Elgin Room offering a panoramic view of the area's scenic woodlands. People were given free admission to the park for the entire day, and were also taken on a complimentary tour of a historic village square and two surrounding waterfalls.

The rally ended with a prize giveaway ceremony, where participants were awarded special MINI collectibles, carry-on bags, gas cards, restaurant gift cards, and Niagara IceDogs tickets.

The organization of the 11th annual MINI Rally by MINI St. Catharines is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Brantford Toyota Partakes in Canada 150 Celebrations

Brantford Toyota has participated in the City of Brantford Canada 150 Community Parade and Party, and has celebrated Canada's 150th birthday alongside a variety of floats and bands.

The dealership showcased three different vehicles in the parade, including a brand new Toyota 86 customized with a striking full-body wrap, a new Toyota Tacoma, and a new Toyota Tundra. The Tacoma was a top-of-the-line 4x4 Double Cab V6 model with a TRD Sport Upgrade Package, and was also equipped with a dealership-installed lift kit and aggressive all-terrain tires. The Tundra, on the other hand, was a luxurious 4x4 Double Cab SR 5.7L with a TRD Pro package.

All vehicles had prominent Brantford Toyota and Performance Auto Group decals on them, and the trucks also carried Canada flags to mark the day. The convoy attracted a lot of public attention throughout the parade route, and helped showcase Performance's commitment to support and participate in community events.

Brantford Toyota's participation in the Canada 150 Community Parade and Party is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Motion Mazda Participates in 2017 Orangeville Blues and Jazz Festival

Motion Mazda has participated in the award-winning 15th Annual Orangeville Blues and Jazz Festival from June 2 to 4, 2017, and has collected much-needed funds for the Family Transition Place.

The event saw participation from thousands of people from across Orangeville and the GTA. Performance Auto Group's team set up an event tent in the centre of the festivities, and also showcased an all-new, top-of-the-line 2017 Mazda CX-5 GT in Soul Red Crystal Metallic.

The vehicle was decaled in custom graphics to promote Motion Mazda's and Performance Auto Group's commitment to the community, and garnered lots of public attention. Hundreds of people stopped at the tent to photograph the SUV and inquire about Mazda's new lineup on all three days.

The team also handed out free snow cones to everyone at the event, and encouraged people to make donations to Family Transition Place and help women in need in their community.

The participation of Motion Mazda in the 15th Annual Orangeville Blues and Jazz Festival is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





MINI St. Catharines Partakes in Niagara Falls Comic Con

MINI St. Catharines has participated in the 2017 Niagara Falls Comic Con, and has entertained thousands of people by setting up an Austin Powers themed display.

The event was held from June 2 to 4 in Niagara Falls. Performance Auto Group's team parked a brand new Volcanic Orange MINI Cooper S wrapped in Austin Powers decals beside their tent, and also adorned their display with special Austin Powers decorations.

The team dressed up in colourful Austin Powers attire for the event, and also placed numerous Austin Powers props around the tent for people to take pictures with. They even parked a children's electric MINI beside the actual vehicle for kids to sit in and have fun. The team also held a ballot for people to win a basket filled with MINI collectibles and British sweets worth $250.

The display attracted a lot of public attention on all three days, and nearly everyone stopped at the tent to try out the props, take pictures with the MINI, and chat with Performance's team before heading to the main exhibition area.

The participation of MINI St. Catharines in the 2017 Niagara Falls Comic Con is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Hundreds Partake in Easter Celebrations at Motion Mazda & Grimsby Hyundai

Hundreds of children have participated in the 2017 Annual Colouring Contest and Easter Egg Hunt at Motion Mazda and Grimsby Hyundai, and have taken home thousands of Easter eggs and numerous prizes including brand new bicycles.

Both events took place on April 15, 2017 inside the dealerships' showrooms, and were open to all children aged 12 and under. The teams at both locations did a great job dressing up their buildings with Easter decorations, and held a variety of activities to engage children and their parents.

The dealerships hid a combined total of more than 14,000 eggs weighing almost 500 lbs throughout their sales floor and inside cars, making it possible for every child to go home with pockets full of candies. They also held colouring contests for children of all ages and received hundreds of entries, with Motion Mazda giving away three brand new bicycles and Grimsby Hyundai awarding a new bicycle as a grand prize and a pizza party to an entire class of children.

Performance Auto Group Senior Graphic Artist Lindsay Slessor also dressed up as the Easter Bunny for Grimsby Hyundai's event, and she instantly became a big hit with all the children. "The Easter Bunny brought a huge smile to everyone's face. Children fell in love with it on sight, and I can safely say that it made the event incredibly jovial," said Lindsay. Meanwhile, Motion Mazda invited a clown named Pockets to their celebrations, and organized face-painting and animal balloon-making to entertain and engage children.

Grimsby Hyundai General Manager Mario Bruno said he was very happy with the success of the event, and thanked his team for their efforts. "I am delighted to say that this year's Easter Egg Hunt and Colouring Contest was a resounding success. Both adults and kids had a fantastic time, and all of us thoroughly enjoyed hosting and entertaining them. Thank you to everyone who participated in making the event unforgettable," said Mario.

Motion Mazda General Manager David Sepehri also thanked his staff for managing the event, and said that it was very well received by the community this year. "This was our third annual Colouring Contest and Easter Egg Hunt, and it was great to see the amazing turnout that we received. People from all over Georgetown and surrounding areas brought their children to the dealership, and it made the celebrations incredibly festive. Thank you to everyone at Motion Mazda for making this year's celebrations an absolute success," said David.

The organization of this year's Easter Egg Hunts and Colouring Contests by Motion Mazda and Grimsby Hyundai is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Brantford Toyota & AutoPlanet Direct Dress Up in Pink to support Anti-Bullying Day

Brantford Toyota and AutoPlanet Direct have marked this year's Anti-Bullying Day by dressing up entirely in pink, and have helped raise much-needed awareness of the need to bring an end to all forms of bullying.

The day, also known as Pink Shirt Day, was marked on February 22, 2017 and saw all Brantford Toyota and AutoPlanet Direct staff members put on pink T-shirts to symbolize their stand against bullying.

Brantford Toyota purchased all related items, including shirts, buttons and pins, exclusively from the Boys and Girls Club of Brantford to help support the youth organization's fundraising efforts. All proceeds from the purchases will go towards supporting summer camps, after-school activities, evening drop-ins and other related year-round services offered by the Boys and Girls Club of Brantford.

Brantford Toyota General Manager Ben Cliff and AutoPlanet Direct General Manager Zahid Ghaffar said they are both happy to have supported such an important event, and are proud to have joined hands with the community against bullying. Ben said everyone in society should make concerted efforts to highlight the danger posed by bullying, and should stand together to end it in all its forms. Meanwhile, Zahid said initiatives like Pink Shirt Day go a long way to educate and bring people together against bullying, which is why everyone should partake in them.

Brantford Toyota's and AutoPlanet Direct's participation in Pink Shirt Day is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.





Performance Auto Group Highlights Spirit of Giving at 2016 Christmas Parades with New Holiday Jingle


Performance Auto Group has spread holiday joy and highlighted the spirit of giving at multiple 2016 Christmas parades across southern Ontario with a specially-produced animated jingle.


The tune is an all-original composition, and features friendly penguins driving a car full of clothing, toys and food to local charities and donation centres. The animation drives home a message of love and care for everyone in need, and also highlights Performance Auto Group's focus on giving back to the community.


The jingle was broadcast on brand new trucks equipped with high-definition LED screens all around, which featured the latest in surround sound technology to deliver an immersive audio-visual experience. The trucks also featured multi-coloured LED lighting, holiday-themed external decorations, and even a toy penguin on the front to help spread holiday cheer in communities.


The truck and the group's new jingle proved very popular with both adults and children at every event. Performance Auto Group participated in numerous parades, including the ones in Brampton, Orangeville, Niagara Falls, and Welland on November 19, 2016, St. Catharines on November 20, 2016, Brantford on November 26, 2016, Bolton and Grimsby on December 3, 2016, and Pelham and Niagara-on-the-Lake on December 10, 2016.


Performance Auto Group's participation in the Christmas parades is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Performance Auto Group Partakes in Brampton's Tree Lighting Event & Santa Claus Parade


Performance Auto Group has participated in two separate holiday-themed public events in Brampton, and helped spread the season's joy at the city's special tree lighting event and Santa Claus Parade.


The tree lighting event was held on November 18, 2016, and saw over 15,000 people come together and pack the city's downtown core. Performance's team set up an event tent at the heart of the celebrations, and engaged people throughout the evening to collect much-needed food and monetary donations for families in need.


Performance's strong reputation in the community drew thousands of people towards the group's tent. The crowds even caused the Peel Regional Police and the Brampton Food Sharing Network to move their tables into Performance Auto Group's tent, and all three organizations then joined hands to spread holiday joy and collect donations for Toys for Tots and the Brampton Food Drive.


Performance Auto Group Marketing Strategist Maya Cieszynska said the event created excellent awareness about the group's community initiatives. "We all had a great time participating in Brampton's tree lighting event. Thousands of people showed up with hundreds of non-perishable food items and toys, and together we all collected much-needed donations for people in need. Our presence in this year's event will go a long way to further raise Performance's profile in the community," said Maya.


Meanwhile, Performance also participated in this year's Brampton Santa Claus Parade on November 19, 2016. The group showcased its special LED display truck at the event, and entertained hundreds of people with the company's unique, all-original holiday jingle.


The song featured animated penguins, and proved very popular with both adults and children at the event. People photographed the truck throughout its route, and even sang Performance's holiday tune as it drove by.


Performance Auto Group's participation in the Brampton tree lighting event and the Santa Claus Parade is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Planet Ford sponsors 2016 Cruisin' For A Cure, Raises Funds for Prostate Cancer Canada

Planet Ford has participated in the 10th annual Cruisin' For A Cure car show as lead sponsor, and has helped raise vital funds for research into prostate cancer by sponsoring Prostate-Specific Antigen (PSA) tests at the event.


The show was held on Sunday, September 11, 2016 at the Powerade Centre in Brampton, Ontario, and saw over 2,000 people attend and enjoy the festive atmosphere. Planet Ford's team set up Performance Auto Group's event tent in the centre of the show, and held numerous activities to engage and entertain people.


The team set up two different vehicle displays, including a top-of-the-line 2016 Ford F-150 and a fully-equipped 2016 Ford Mustang GT Premium Convertible with the GT Performance Package. The vehicles attracted a lot of public interest, with people taking photographs and inquiring about their specs from Planet Ford staff throughout the day.


The team also engaged visitors in games of Quick Buckets, which proved very popular with both adults and children at the show. Hundreds of people participated in the game, and took home $250 Performance Auto Group gift cards and glow bracelets as prizes all day long.


Planet Ford General Manager Andre Marchese said he was very proud to have sponsored an important event like Cruisin' For A Cure, as all net proceeds from the event go to Prostate Cancer Canada to fund vital medical research. "We all had a great time participating in this year's Cruisin' For A Cure. Thousands of people showed up with hundreds of fantastic cars, and together we all raised much-needed awareness about prostate cancer. Sadly, the disease affects an estimated 24,000 men in Canada every year, which is why we all must support every effort to raise funds for research into the condition," said Andre.


He said he was very happy to have sponsored PSA blood tests conducted at the show. "This year, the blood tests were performed by world-renowned oncologist and researcher Dr. Andrew Loblaw. The tests serve to detect early signs of prostate cancer, and can go a long way in ensuring that timely treatment is provided to patients. Our sponsorship of the tests demonstrates Performance Auto Group's commitment to the community, and serves to further elevate the company's profile in society," said Andre.


This year's event also featured a show by the OPP Golden Helmets Precision Motorcycle Riding Team, and was dedicated to all first responders on the 15th anniversary of 9/11.


Planet Ford's participation in the Cruisin' For A Cure car show is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Performance Auto Group sponsors Bolton Rotaryfest, Raises Funds for Local Charities


Performance Auto Group has participated in the 2016 Bolton Rotaryfest as a Gold Sponsor for the Family Fun Zone, and has helped raise much-needed funds for charities serving the region of Caledon.


The festival was held from August 19 to 21, 2016 at the Caledon Community Complex, and saw employees from Brampton and Bolton hold numerous activities to engage and entertain people. The team set up Performance Auto Group's event tent and vehicle displays next to the main stage, and attracted hundreds of people throughout the three-day festival.


A total of three vehicles were on display at the event, including a top-of-the-line 2016 Nissan Rogue from Bolton Nissan, a 2016 turbocharged Honda Civic Coupe Touring from Bolton Honda, and a 2016 turbocharged Hyundai Tucson from Bolton Hyundai. The three vehicles garnered lots of public attention, with people visiting them throughout the event and taking pictures of the striking new models.


The team also engaged visitors in games of Quick Buckets, with adults getting $250 Performance Auto Group gift cards as prizes and children awarded glow bracelets. The game proved to be very popular, with both adults and children lining up to play time and again. Over 200 gift cards and 150 bracelets were handed out in total.


Bolton Honda General Manager David Britton said that Performance Auto Group is deeply committed to serving the community, and that sponsorship of the Rotaryfest stems from that commitment. Bolton Nissan General Manager Kuljit Batra also said that he was very proud to have sponsored a significant event like the Rotaryfest, as it will raise vital funds for the Rotary Club of Bolton. Meanwhile, Bolton Hyundai General Sales Manager Rohit Grover said that the event's sponsorship will go a long way to assist charities serving the region of Caledon.


Performance Auto Group's sponsorship of the Bolton Rotaryfest and its participation in the event is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Grimsby Hyundai partakes in Tragically Hip Street Festival, Raises Funds for Cancer Research


Grimsby Hyundai has participated in the Tragically Hip Street Festival in downtown Grimsby, and has raised much-needed funds for the Canadian Cancer Society by raffling out the use of a brand new Hyundai Santa Fe for a weekend.


The festival was held on August 20, 2016 to celebrate the last concert of The Tragically Hip, and saw the group's final performance broadcast live on a massive screen in the city's downtown core. Grimsby Hyundai set up an event tent in the centre of the festivities, and put a brand new Santa Fe on display to engage people and encourage donations for cancer research.


The vehicle exhibit drew a lot of public attention, and saw hundreds of people donate to participate in the raffle. Dealership staff also handed out water bottles to people, and collected donations on behalf of the Canadian Cancer Society throughout the event.


Grimsby Hyundai General Manager Mario Bruno said that the dealership has always been dedicated to serving the community, and is very proud to have raised funds for such an important cause.


"Grimsby Hyundai prides itself on being a community partner, and has always supported efforts to raise funds for charitable causes. This holds especially true for medical research, as the money raised contributes directly to saving lives. Therefore, we are very happy to have participated in a significant cultural event like the Tragically Hip Street Festival, and to have raised funds for the Canadian Cancer Society," said Mario.


Grimsby Hyundai's participation in the Tragically Hip Street Festival is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Performance Lexus sponsors Niagara Jazz Festival, Attracts Hundreds at SUV displays


Performance Lexus has sponsored the 2016 Niagara Jazz Festival, and has attracted hundreds of people at its SUV displays at the event.


The festival was held from July 29 to 31, 2016, and saw Performance Lexus showcase the brand new RX 350 and the NX 200t. The vehicle displays garnered lots of public attention, with people visiting them throughout the three-day event and taking pictures of the striking new SUVs.


This is the third time that Performance Lexus has sponsored the Niagara Jazz Festival, making the dealership's participation an annual occurrence since the festival's inception. Niels Pedersen, General Manager of Performance Lexus, said the dealership has always been committed to serving the community, and its participation in the jazz festival is part of that commitment.


"We are dedicated to supporting our local community, and are proud to have always sponsored a significant cultural event like the Niagara Jazz Festival. Our support not only assists the artists and the event, but also contributes significantly to supporting the arts in our community," said Niels.


The Niagara Jazz Festival is a cutting edge celebration of all types of jazz music, and presents the finest Canadian and internationally-acclaimed jazz musicians. Performance Lexus's sponsorship of the festival is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Brampton Auto Mall Celebrates Canada Day with 100,000 Revelers


Brampton Auto Mall has celebrated Canada Day in style with a day-long celebration in Brampton's Chinguacousy Park, and has given away hundreds of gift cards.


The event was held on Friday, July 1, 2016 from 7 am till midnight, and saw Performance Auto Group employees from Brampton Auto Mall hold numerous activities to engage and entertain people. The day's highlights included a big Brampton Auto Mall tent, games of Quick Buckets, and a massive 18 ft tall beaver that was featured in the Vancouver Winter Olympics.


The beaver garnered immense public attention at the event, with thousands of people flocking to see and picture it throughout the day. The team also engaged visitors in games of Quick Buckets, with adults getting $250 Brampton Auto Mall gift cards as prizes and children awarded glow bracelets. Over 400 gift cards and 240 bracelets were handed out in total.


Ashley Ward, Marketing Coordinator at Performance Auto Group, said the turnout at Chinguacousy Park was excellent and visitors to the Brampton Auto Mall booth loved the beaver and the Quick Buckets game. "The game was played all day and well into the evening, with hundreds of people taking home Brampton Auto Mall gift cards. The event was very successful at demonstrating Brampton Auto Mall's community initiatives," said Ashley.


Performance Auto Group's participation in the Brampton Auto Mall Canada Day event is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.




Bolton Honda Hosts Epic Easter Egg Hunt

Bolton Honda has successfully held its 8th annual Easter egg hunt and colouring contest, with families from across the city participating in the event. The hunt saw over 80 children in attendance on Saturday, March 26, 2016.

Bolton Honda staff had hidden a whopping 7,000 eggs weighing almost 250 lbs throughout the dealership and inside cars, making it possible for every child to go home with pockets full of candies. The dealership had also invited the Canadian Black Belt Academy to the event, and they held free self-defense demonstrations for families and children at the location's drive-through.

In all, the event was a resounding success and representative of Bolton Honda's commitment to their local community. The dealership's organization of the event is a part of Performance Auto Group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.



Brampton Auto Mall and Motion Mazda Brighten Brampton and Orangeville Santa Claus Parades

Brampton Auto Mall and Motion Mazda have helped spread Holiday joy in the cities of Brampton and Orangeville by partaking in their respective Santa Claus parades.

Brampton Auto Mall participated in the 2015 Brampton Board of Trade Santa Claus Parade, and lit up the streets with a brand new LED truck. The vehicle featured high definition LED screens all around, and entertained people throughout the parade route on Main Street between Sproule Drive and Elgin Drive.

The truck received great response from everyone at the event, and was even nominated as Fan Favourite by people on social media. This was Brampton Auto Mall's first participation in the city's Santa Claus Parade. All of the mall's nine dealerships also collected food and toy donations for people in need throughout the Holiday season.

Meanwhile, Motion Mazda participated in the 2015 Orangeville Kin Club Santa Claus Parade on Saturday, November 14, 2015. The dealership's parade truck illuminated the route with dazzling LED screens showing animated trucks, cars, snow, Christmas trees and presents, and was well-received by everyone at the event.

The evening parade started on Hanson Boulevard, and wound its way through the city before ending at Rotary Park. "The parade is a great community event that displays the pride that people have in Orangeville," shared Performance Auto Group Merchandising Strategist Ian Gates, adding, "Motion Mazda is proud to support the parade and the town of Orangeville, and we look forward to participating in the event for years to come."

This is Motion Mazda's second appearance in the annual Santa Claus Parade in Orangeville. The dealership also collected donations of food, clothing, and toys for people-in-need during the Holiday period.

Performance Auto Group's participation in the Christmas parades is a part of the group's Drive Change initiative, which ensures that our organization gives back visibly to the communities which we serve.